User Data Overview


Alongside your Engine that helps voters in various aspects of their voting experience, BallotReady can provide you with Aggregate and Individual User Data about the voters who visit your site to help you understand and quantify your impact. 

Aggregate Data

For all Engines, we use Google Analytics to power a User Data Dashboard with aggregated user data, including controls for time frame, location, and other demographic information. 

Google Analytics count every action taken on the landing page where your widget is embedded once the widget loads, as well as within your Engine after a user enters their address.

You can read more about interpreting your Google Data Studio here. 

You can access your User Data Dashboard by logging into CivicEngine, our admin dashboard, and navigating to the Analytics tab.

Individual User Data

BallotReady also provides User Data at an individual level, which can be shared in a daily JSON export to an S3 bucket hosted by the customer, or a weekly .csv of condensed clickstream data uploaded to a Google Drive folder hosted by BallotReady. 

Clickstream only counts users after they have entered their address in the widget and clicked "Get Started." 

For an explanation of each column and value in clickstream, check out our User Data Dictionary.

Individual User Data can also be integrated with a number of CRM services. For instructions on how to request an integration, and fields we can pass for each integration, view our guides available here

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